Beyond the Senses: The Experimental Lab
An experimental retail space by Rove Concepts, Rove Lab is a multi-sensory playground where discovery meets retail.
The heart of Rove Lab is about experiementing. It's a place where you can discover and interact with unique products, beyond just furniture and and leave with not just a shopping bag, but a memorable experience.
Evoke your five senses and your curiosity.
What can you expect at Rove Lab Miami?
Step beyond the ordinary retail experience. Rove Lab features interactive art installations that engage your senses and blur the line between art and furniture.
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Sit and take photos on our super giant sofa, or on our metallic cool living room set, maybe play with light features, or discover new ways to shop home decor including shopping via the Wall, the Auction, or in-person at Rove Lab Miami. Come and find more than just furniture including accessories, apparel and more.
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It's more than shopping, it's an exploration and there's something for everyone.